The steps involved in Email Marketting – List building is the first step!

When we first take our step into the world of internet marketing, the most popular term that one would come across is “list building”. List building can be easy or difficult depending on whether you are a webmaster or not. Although, there is nothing to worry about if you follow certain procedure while you build your first list for internet marketing. List building becomes a very simple task when you have your own website or blog with a lot of traffic and unique visitors. Because list building is something which involves interaction with visitors to giveaway their contact information to you.

THE EFFECTIVE METHODS

1. Create e-books

Creating an ebook requires you to have an in-depth information about the topic you are writing about.

The first step in writing an ebook is to do as much research as you can about a particular topic that you are interested in. The topic that you choose to write about must be something that would make the visitor do anything in order to get access to it.

Most popular niches which make the visitor desperate are revolving around “Money”. Everybody on the internet is interested in earning money on the Internet. Internet is now filled with hundreds and thousands of such ebooks about earning money on the internet. Even today, there are hundreds of people looking for tutorials, guides and ebooks which can guide them in making money online. These wanderers can do anything to get those ebooks and guides.

Of course, there are hundreds of other topics to choose from, but lets get back to the main idea. After doing sufficient research one must begin to write all the information that he has gathered, that’s really an obvious thing. One must have mature writing skills to take full advantage of this method.

While writing the content, do not forget to link back to your website. Your website will be the place where they will find more information that you would avoid writing in your ebook in order to make them come back. Now comes the actual list building part. Once your ebook is ready to be published this is what you will do; upload the ebook to filesharing sites such as mediafire.com. Create a short article about your ebook and explain in short why one must download it and whats so special about it.

This is very important because, if your short article/description is not good enough, very few people would be interested in downloading it. After you are ready with the article, setup a small popup on the page. If you are using wordpress you can check out this simple plugin. Now, your job is to create a simple popup with attractive design which asks the visitor to fill up a simple form in order to access the ebook.

Over process is something like the flowchart shown here:

List building process overview

A simple example is shown below:

List Building in Action

In the example, this guy asks for email address. Email address is a very powerful tool when it comes to internet marketing. Email address is where everyone receives their important information. Everyone reads their emails atleast once a week. Internet marketing can be done successfully with email list building. We are not going in to the details of email marketing in this article. We will move ahead and see some more techniques for list building.

2. GIVEAWAYS

These are yet another powerful tools in building your list. If you have read everything that I have written above then you must already have gotten an idea how these giveaways are going to work.

Giveaways are necessary and important methods when it comes to expanding your existing list, although it works very well when you are about to create your first list.

Everyone is attracted by freebies, am I right? Your main aim is to bring as many visitors as you can and make them submit their information to your list. So here is how it could be done, although there can be hundreds of different ideas. You are limited only by your imagination.

Each one participating in the giveaway must post about it on their social networking accounts such as Facebook, twitter, youtube, etc. This will draw attention of many other people and they will come to your website to participate in the giveaway. That way, you are attracting more and more of the new visitors to your blog/website and also adding new people to your list, which is meant for internet marketing. One such website which will help you start your giveaway event is http://newjvgiveaways.com

3. Locking the post

Locking some part of your important blog post also works like a charm. When you see that one of your blog post is getting a large number of visitors you can lock some part of that post. In order to unlock it, one must enter his email address or some other information. Now if you are wondering about creating good content, you can check out my other post. In order to do this, one can split the post into two pages. The vital information can be kept on second page, and must be locked. That way, when someone new to your blog comes over looking for that information he must subscribe or submit his email address.

While you are doing so, don’t forget the most Dangerous SEO mistakes one can do because these mistakes can destroy you altogether. There are many more methods that you can come up with.

I have only give you the basic idea of how list building works. You can develop your own idea, you are limited by your imagination and creativity and nothing more.